/* ============================================================
   Adfabrica — Authority Content for Health Experts
   Design tokens lifted from logo: cream + burnt orange + ink
   ============================================================ */

@import url('https://fonts.googleapis.com/css2?family=Fraunces:ital,opsz,wght@0,9..144,300;0,9..144,400;0,9..144,600;1,9..144,300;1,9..144,400&family=DM+Sans:wght@300;400;500&family=DM+Mono:wght@400;500&display=swap');

:root {
  /* Palette — matches logo (cream + vermillion + ink) */
  --cream:        #FAF3E9;   /* logo background */
  --cream-dark:   #EDE6D6;   /* secondary section bg */
  --cream-deeper: #E8DCC4;   /* hairline borders */
  --white:        #FDFAF5;   /* card surfaces */
  --black:        #0F0E0A;   /* logo wordmark — warm near-black */
  --brown:        #2D2218;   /* tertiary text */
  --orange:       #E85F11;   /* logo underline — exact match */
  --orange-deep:  #C84E08;   /* hover state */
  --orange-pale:  #FBE9DF;   /* highlight bg */
  --muted:        #6B5D4A;   /* body text */
  --border:       #E8DCC4;   /* hairline dividers */

  /* Type */
  --serif: 'Fraunces', Georgia, serif;
  --sans:  'DM Sans', -apple-system, BlinkMacSystemFont, sans-serif;
  --mono:  'DM Mono', 'JetBrains Mono', monospace;

  /* Layout */
  --max: 1200px;
  --gutter: 60px;
}

* { margin: 0; padding: 0; box-sizing: border-box; }
html { scroll-behavior: smooth; }

body {
  background: var(--cream);
  color: var(--black);
  font-family: var(--sans);
  font-weight: 300;
  line-height: 1.7;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

/* ── Type ───────────────────────────────────────────────── */
.serif      { font-family: var(--serif); }
.mono       { font-family: var(--mono); }
em          { font-style: italic; }
em.orange   { color: var(--orange); }
strong      { font-weight: 500; }

/* ── Nav ────────────────────────────────────────────────── */
.site-nav {
  position: sticky;
  top: 0;
  z-index: 100;
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding: 22px var(--gutter);
  background: rgba(250, 243, 233, 0.92);
  backdrop-filter: blur(10px);
  -webkit-backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--border);
}

.nav-logo {
  font-family: var(--serif);
  font-size: 22px;
  font-weight: 400;
  color: var(--black);
  letter-spacing: -0.02em;
  text-decoration: none;
  display: flex;
  align-items: center;
  gap: 10px;
}

.nav-logo .underline {
  display: block;
  width: 38px;
  height: 2px;
  background: var(--orange);
  border-radius: 1px;
}

.nav-links {
  display: flex;
  gap: 32px;
  list-style: none;
  align-items: center;
}

.nav-links a {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted);
  text-decoration: none;
  transition: color 0.2s;
}

.nav-links a:hover { color: var(--black); }

.nav-cta {
  background: var(--orange) !important;
  color: var(--white) !important;
  padding: 10px 22px !important;
  border: 2px solid var(--orange);
  transition: all 0.2s !important;
}

.nav-cta:hover {
  background: var(--black) !important;
  border-color: var(--black) !important;
  color: var(--cream) !important;
}

/* ── Buttons ────────────────────────────────────────────── */
.btn-primary {
  background: var(--orange);
  color: var(--white);
  padding: 16px 36px;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  text-decoration: none;
  display: inline-block;
  transition: all 0.25s;
  border: 2px solid var(--orange);
}

.btn-primary:hover {
  background: var(--black);
  border-color: var(--black);
  transform: translateY(-2px);
}

.btn-secondary {
  color: var(--black);
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  text-decoration: none;
  border-bottom: 1px solid var(--black);
  padding-bottom: 2px;
  transition: all 0.2s;
}

.btn-secondary:hover {
  color: var(--orange);
  border-color: var(--orange);
}

/* ── Section base ───────────────────────────────────────── */
section { padding: 100px var(--gutter); max-width: var(--max); margin: 0 auto; }
.full-width { max-width: 100%; padding: 100px var(--gutter); }

.section-label {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.3em;
  text-transform: uppercase;
  color: var(--orange);
  margin-bottom: 20px;
  display: flex;
  align-items: center;
  gap: 12px;
}

.section-label::after {
  content: '';
  height: 1px;
  width: 40px;
  background: var(--orange);
  opacity: 0.5;
}

.section-title {
  font-family: var(--serif);
  font-size: clamp(36px, 4vw, 56px);
  font-weight: 300;
  line-height: 1.1;
  letter-spacing: -0.025em;
  margin-bottom: 20px;
  color: var(--black);
}

.section-title em { font-style: italic; color: var(--orange); }

.section-sub {
  font-size: 17px;
  color: var(--muted);
  max-width: 560px;
  line-height: 1.85;
  margin-bottom: 60px;
}

.eyebrow {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.25em;
  text-transform: uppercase;
  color: var(--orange);
  margin-bottom: 28px;
  display: flex;
  align-items: center;
  gap: 12px;
}

.eyebrow::before {
  content: '';
  width: 32px;
  height: 1px;
  background: var(--orange);
}

/* ── Hero ───────────────────────────────────────────────── */
.hero {
  min-height: 88vh;
  display: flex;
  align-items: center;
  padding: 80px var(--gutter);
  position: relative;
  overflow: hidden;
  max-width: 100%;
}

.hero::before {
  content: '';
  position: absolute;
  top: -200px;
  right: -200px;
  width: 600px;
  height: 600px;
  background: radial-gradient(circle, rgba(232, 95, 17, 0.07) 0%, transparent 70%);
  pointer-events: none;
}

.hero-grid {
  display: grid;
  grid-template-columns: 1.1fr 1fr;
  gap: 80px;
  align-items: center;
  max-width: var(--max);
  margin: 0 auto;
  width: 100%;
}

.hero-title {
  font-family: var(--serif);
  font-size: clamp(44px, 5.5vw, 78px);
  font-weight: 300;
  line-height: 1.05;
  letter-spacing: -0.03em;
  margin-bottom: 32px;
  color: var(--black);
}

.hero-sub {
  font-size: 17px;
  color: var(--muted);
  max-width: 500px;
  margin-bottom: 48px;
  line-height: 1.85;
}

.hero-actions {
  display: flex;
  gap: 24px;
  align-items: center;
  flex-wrap: wrap;
}

/* Hero visual: trust-building sequence */
.hero-visual {
  position: relative;
}

.sequence {
  display: flex;
  flex-direction: column;
  gap: 14px;
}

.seq-card {
  background: var(--white);
  border: 1px solid var(--border);
  padding: 22px 26px;
  display: flex;
  gap: 18px;
  align-items: flex-start;
  position: relative;
  transition: all 0.3s;
}

.seq-card::before {
  content: '';
  position: absolute;
  left: 0;
  top: 0;
  bottom: 0;
  width: 3px;
  background: var(--border);
  transition: background 0.3s;
}

.seq-card:hover {
  border-color: var(--orange);
  transform: translateX(4px);
}

.seq-card:hover::before { background: var(--orange); }

.seq-icon {
  font-size: 22px;
  flex-shrink: 0;
  line-height: 1.2;
}

.seq-text strong {
  display: block;
  font-size: 14px;
  font-weight: 500;
  color: var(--black);
  margin-bottom: 4px;
}

.seq-text span {
  font-size: 13px;
  color: var(--muted);
  line-height: 1.6;
}

.seq-arrow {
  text-align: center;
  color: var(--orange);
  font-size: 14px;
  margin: -6px 0;
}

/* ── Problem section (dark) ────────────────────────────── */
.problem-section {
  background: var(--black);
  color: var(--cream);
  padding: 110px var(--gutter);
}

.problem-inner {
  max-width: var(--max);
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: start;
}

.problem-title {
  font-family: var(--serif);
  font-size: clamp(36px, 4vw, 56px);
  font-weight: 300;
  line-height: 1.1;
  letter-spacing: -0.025em;
  margin-bottom: 28px;
  color: var(--cream);
}

.problem-title em { font-style: italic; color: var(--orange); }

.problem-p {
  font-size: 16px;
  color: #C4B89A;
  line-height: 1.9;
  margin-bottom: 18px;
}

.problem-p strong { color: var(--cream); font-weight: 400; }

.problem-quote {
  border-left: 2px solid var(--orange);
  padding: 20px 28px;
  margin: 32px 0;
  background: rgba(232, 95, 17, 0.06);
}

.problem-quote p {
  font-family: var(--serif);
  font-size: 18px;
  font-style: italic;
  color: #C4B89A;
  line-height: 1.7;
  font-weight: 300;
}

.wrong-list {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 14px;
}

.wrong-item {
  display: flex;
  gap: 16px;
  align-items: flex-start;
  background: rgba(255, 255, 255, 0.04);
  padding: 20px 24px;
  border: 1px solid rgba(255, 255, 255, 0.07);
}

.wrong-x {
  color: #E05050;
  font-weight: 500;
  font-size: 14px;
  flex-shrink: 0;
  margin-top: 2px;
  font-family: var(--mono);
}

.wrong-text { font-size: 14px; color: #8A7D6B; line-height: 1.7; }
.wrong-text strong { color: #C4B89A; font-weight: 400; }

/* ── How it works (steps grid) ─────────────────────────── */
.steps-grid {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 2px;
  margin-top: 60px;
}

.step-card {
  background: var(--white);
  padding: 32px 24px;
  border: 1px solid var(--border);
  position: relative;
  transition: all 0.3s;
}

.step-card:hover {
  border-color: var(--orange);
  transform: translateY(-4px);
  box-shadow: 0 12px 40px rgba(232, 95, 17, 0.1);
}

.step-num {
  font-family: var(--serif);
  font-size: 48px;
  color: var(--cream-deeper);
  line-height: 1;
  margin-bottom: 20px;
  font-weight: 300;
}

.step-title {
  font-size: 14px;
  font-weight: 500;
  color: var(--black);
  margin-bottom: 8px;
  line-height: 1.4;
}

.step-p {
  font-size: 13px;
  color: var(--muted);
  line-height: 1.7;
}

/* ── Deliverables ──────────────────────────────────────── */
.deliverables-section {
  background: var(--cream-dark);
  padding: 110px var(--gutter);
}

.deliverables-inner {
  max-width: var(--max);
  margin: 0 auto;
}

.deliverables-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 2px;
  margin-top: 60px;
}

.deliverable-box {
  background: var(--white);
  padding: 48px 40px;
  border: 1px solid var(--border);
}

.deliverable-box h3 {
  font-family: var(--serif);
  font-size: 30px;
  font-weight: 300;
  margin-bottom: 6px;
  color: var(--black);
}

.deliverable-box h3 em { font-style: italic; color: var(--orange); }

.deliverable-count {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.2em;
  color: var(--orange);
  text-transform: uppercase;
  margin-bottom: 28px;
}

.feature-list {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 0;
}

.feature-item {
  display: flex;
  gap: 12px;
  align-items: flex-start;
  font-size: 14px;
  color: var(--muted);
  padding: 10px 0;
  border-bottom: 1px solid var(--border);
  line-height: 1.6;
}

.feature-item:last-child { border-bottom: none; }

.feature-item::before {
  content: '—';
  color: var(--orange);
  font-family: var(--mono);
  flex-shrink: 0;
  font-size: 12px;
  margin-top: 1px;
}

.time-callout {
  grid-column: 1 / -1;
  background: var(--black);
  padding: 44px 52px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 40px;
  margin-top: 2px;
}

.time-text {
  font-family: var(--serif);
  font-size: 30px;
  font-weight: 300;
  color: var(--cream);
  line-height: 1.3;
}

.time-text em { font-style: italic; color: var(--orange); }

.time-detail {
  font-size: 14px;
  color: #6A5F4F;
  max-width: 360px;
  line-height: 1.7;
}

/* ── Beliefs section ───────────────────────────────────── */
.beliefs-section { padding: 110px var(--gutter); background: var(--white); }

.beliefs-inner { max-width: var(--max); margin: 0 auto; }

.beliefs-accordion {
  display: flex;
  flex-direction: column;
  gap: 2px;
  margin-top: 60px;
}

.belief-item {
  border: 1px solid var(--border);
  overflow: hidden;
  transition: all 0.3s;
  background: var(--white);
}

.belief-header {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding: 30px 38px;
  cursor: pointer;
  transition: background 0.2s;
}

.belief-header:hover { background: var(--cream); }

.belief-header-left { display: flex; gap: 24px; align-items: center; }

.belief-step-num {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.15em;
  color: var(--orange);
  text-transform: uppercase;
}

.belief-header-title { font-size: 17px; font-weight: 500; color: var(--black); }

.belief-toggle {
  font-size: 20px;
  color: var(--orange);
  transition: transform 0.3s;
  font-family: var(--mono);
  flex-shrink: 0;
}

.belief-body {
  display: none;
  padding: 0 38px 32px;
  background: var(--cream);
}

.belief-body.open { display: block; }
.belief-toggle.open { transform: rotate(45deg); }

.belief-old-new {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  gap: 20px;
  align-items: center;
  margin-bottom: 20px;
}

.belief-old {
  background: rgba(224, 80, 80, 0.06);
  border: 1px solid rgba(224, 80, 80, 0.18);
  padding: 18px 22px;
  border-radius: 2px;
}

.belief-new {
  background: rgba(232, 95, 17, 0.06);
  border: 1px solid rgba(232, 95, 17, 0.22);
  padding: 18px 22px;
  border-radius: 2px;
}

.belief-old p, .belief-new p {
  font-size: 14px;
  color: var(--muted);
  line-height: 1.65;
  font-style: italic;
}

.belief-old strong, .belief-new strong {
  display: block;
  font-size: 10px;
  font-family: var(--mono);
  letter-spacing: 0.15em;
  text-transform: uppercase;
  margin-bottom: 6px;
  font-style: normal;
  font-weight: 500;
}

.belief-old strong { color: #C05050; }
.belief-new strong { color: var(--orange); }

.belief-arrow-mid { font-size: 18px; color: var(--orange); }

.belief-bridge {
  font-size: 14px;
  color: var(--muted);
  line-height: 1.85;
  border-top: 1px solid var(--border);
  padding-top: 18px;
  margin-top: 4px;
}

.belief-bridge strong { color: var(--black); font-weight: 500; }

/* ── Pricing ───────────────────────────────────────────── */
.pricing-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 2px;
  margin-top: 60px;
}

.price-card {
  background: var(--white);
  border: 1px solid var(--border);
  padding: 56px 48px;
  position: relative;
}

.price-card.featured {
  background: var(--black);
  border-color: var(--black);
}

.featured-tag {
  position: absolute;
  top: -12px;
  right: 32px;
  background: var(--orange);
  color: var(--white);
  font-family: var(--mono);
  font-size: 9px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  padding: 6px 12px;
}

.price-name {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: 20px;
}

.price-card.featured .price-name { color: #6A5F4F; }

.price-amount {
  font-family: var(--serif);
  font-size: 64px;
  font-weight: 300;
  line-height: 1;
  color: var(--black);
  margin-bottom: 6px;
  letter-spacing: -0.02em;
}

.price-card.featured .price-amount { color: var(--cream); }

.price-amount span {
  font-size: 22px;
  font-family: var(--sans);
  font-weight: 300;
  color: var(--muted);
}

.price-period {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.1em;
  color: var(--muted);
  text-transform: uppercase;
  margin-bottom: 36px;
}

.price-features {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 0;
  margin-bottom: 40px;
}

.price-features li {
  display: flex;
  gap: 12px;
  font-size: 14px;
  color: var(--muted);
  padding: 12px 0;
  border-bottom: 1px solid var(--border);
  line-height: 1.5;
}

.price-card.featured .price-features li {
  color: #7A6F5F;
  border-color: rgba(255, 255, 255, 0.07);
}

.price-features li::before {
  content: '✓';
  color: var(--orange);
  font-family: var(--mono);
  font-size: 11px;
  flex-shrink: 0;
  margin-top: 1px;
}

.price-btn {
  display: block;
  text-align: center;
  padding: 16px;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  text-decoration: none;
  transition: all 0.2s;
  border: 2px solid transparent;
}

.price-btn.primary {
  background: var(--orange);
  color: var(--white);
  border-color: var(--orange);
}

.price-btn.primary:hover { background: var(--black); border-color: var(--black); }

.price-amount-row {
  display: flex;
  align-items: baseline;
  gap: 14px;
  margin-bottom: 6px;
  flex-wrap: wrap;
}

.price-launch-note {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--orange);
  margin-bottom: 12px;
  font-weight: 500;
}

.price-card.featured .price-launch-note { color: #E85F11; }

.price-amount-strike {
  font-family: var(--serif);
  font-size: 28px;
  font-weight: 300;
  color: var(--muted);
  text-decoration: line-through;
  text-decoration-color: var(--muted);
  text-decoration-thickness: 1px;
  opacity: 0.6;
  letter-spacing: -0.01em;
}

.price-amount-strike span {
  font-size: 14px;
  font-family: var(--sans);
  font-weight: 300;
  color: var(--muted);
  margin-left: 1px;
}

.price-lock {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.06em;
  color: #E85F11;
  background: rgba(232, 95, 17, 0.08);
  border: 1px solid rgba(232, 95, 17, 0.25);
  padding: 6px 12px;
  margin-top: 10px;
  margin-bottom: 14px;
  border-radius: 2px;
}

.price-lock .lock-icon {
  font-size: 12px;
  line-height: 1;
}

.price-card.featured .price-lock {
  background: rgba(232, 95, 17, 0.12);
  border-color: rgba(232, 95, 17, 0.35);
  color: #FFB585;
}

.price-card.featured .price-lock .lock-icon { color: #FFB585; }

/* ── Built by section ─────────────────────────────────── */
.built-by-section {
  padding: 120px var(--gutter);
  max-width: var(--max);
  margin: 0 auto;
  border-top: 1px solid var(--border);
}

.built-by-inner { max-width: var(--max); }

.built-by-label {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.3em;
  text-transform: uppercase;
  color: var(--orange);
  margin-bottom: 20px;
  display: flex;
  align-items: center;
  gap: 12px;
}

.built-by-label::after {
  content: '';
  height: 1px;
  width: 40px;
  background: var(--orange);
  opacity: 0.5;
}

.built-by-title {
  font-family: var(--serif);
  font-size: clamp(36px, 4vw, 56px);
  font-weight: 300;
  line-height: 1.1;
  letter-spacing: -0.025em;
  margin-bottom: 60px;
  color: var(--black);
}

.built-by-title em { font-style: italic; color: var(--orange); }

.built-by-grid {
  display: grid;
  grid-template-columns: 1.4fr 1fr;
  gap: 60px;
  align-items: start;
}

.built-by-main {
  font-family: var(--sans);
  color: var(--muted);
  font-size: 16px;
  line-height: 1.85;
}

.built-by-lead {
  font-size: 19px;
  color: var(--black);
  line-height: 1.7;
  margin-bottom: 24px;
}

.built-by-lead strong { font-weight: 500; }

.built-by-body {
  margin-bottom: 20px;
}

.built-by-body strong { color: var(--black); font-weight: 500; }
.built-by-body em { font-style: italic; color: var(--orange); }

.built-by-side {
  display: flex;
  flex-direction: column;
  gap: 32px;
}

.built-by-quote {
  background: var(--white);
  border: 1px solid var(--border);
  border-left: 3px solid var(--orange);
  padding: 32px 36px;
}

.built-by-quote p {
  font-family: var(--serif);
  font-size: 18px;
  font-style: italic;
  color: var(--brown);
  line-height: 1.65;
  font-weight: 300;
  margin-bottom: 18px;
}

.built-by-sig {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.1em;
  color: var(--muted);
}

.built-by-facts {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 2px;
  background: var(--border);
  border: 1px solid var(--border);
}

.fact {
  background: var(--cream);
  padding: 28px 22px;
  text-align: left;
}

.fact-num {
  font-family: var(--serif);
  font-size: 42px;
  font-weight: 300;
  line-height: 1;
  color: var(--orange);
  margin-bottom: 6px;
  letter-spacing: -0.02em;
}

.fact-num span {
  font-size: 16px;
  font-family: var(--sans);
  font-weight: 300;
  color: var(--muted);
  margin-left: 2px;
}

.fact-label {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted);
}

@media (max-width: 900px) {
  .built-by-grid { grid-template-columns: 1fr; gap: 40px; }
  .built-by-facts { grid-template-columns: 1fr 1fr; }
}

/* ── Promise ───────────────────────────────────────────── */
.promise-section {
  background: var(--orange-pale);
  padding: 90px var(--gutter);
  border-top: 2px solid var(--orange);
  border-bottom: 2px solid var(--orange);
}

.promise-inner {
  max-width: 820px;
  margin: 0 auto;
  text-align: center;
}

.promise-title {
  font-family: var(--serif);
  font-size: clamp(32px, 4vw, 44px);
  font-weight: 300;
  margin-bottom: 24px;
  line-height: 1.2;
  letter-spacing: -0.02em;
}

.promise-title em { font-style: italic; color: var(--orange); }

.promise-p {
  font-size: 16px;
  color: var(--muted);
  line-height: 1.9;
  max-width: 640px;
  margin: 0 auto;
}

.promise-p strong { color: var(--black); font-weight: 500; }

/* ── FAQ ───────────────────────────────────────────────── */
.faq-list {
  display: flex;
  flex-direction: column;
  gap: 0;
  margin-top: 60px;
  border-top: 1px solid var(--border);
}

.faq-item { border-bottom: 1px solid var(--border); padding: 28px 0; }

.faq-q {
  font-size: 17px;
  font-weight: 500;
  color: var(--black);
  margin-bottom: 0;
  cursor: pointer;
  display: flex;
  justify-content: space-between;
  align-items: flex-start;
  gap: 20px;
  line-height: 1.4;
}

.faq-toggle {
  color: var(--orange);
  font-family: var(--mono);
  font-size: 18px;
  flex-shrink: 0;
  transition: transform 0.3s;
}

.faq-a {
  font-size: 15px;
  color: var(--muted);
  line-height: 1.85;
  display: none;
  padding-top: 14px;
}

.faq-a.open { display: block; }
.faq-toggle.open { transform: rotate(45deg); }

/* ── Final CTA ─────────────────────────────────────────── */
.final-cta {
  background: var(--black);
  padding: 130px var(--gutter);
  text-align: center;
}

.final-inner { max-width: 760px; margin: 0 auto; }

.final-title {
  font-family: var(--serif);
  font-size: clamp(40px, 5vw, 72px);
  font-weight: 300;
  color: var(--cream);
  line-height: 1.1;
  letter-spacing: -0.03em;
  margin-bottom: 24px;
}

.final-title em { font-style: italic; color: var(--orange); }

.final-sub {
  font-size: 17px;
  color: #8A7D6B;
  max-width: 540px;
  margin: 0 auto 40px;
  line-height: 1.85;
}

.final-email {
  display: inline-block;
  font-family: var(--mono);
  font-size: 13px;
  letter-spacing: 0.08em;
  color: var(--orange);
  text-decoration: none;
  border-bottom: 1px solid var(--orange);
  padding-bottom: 4px;
  margin-bottom: 16px;
}

.final-instagram {
  display: block;
  margin-top: 36px;
  font-family: var(--mono);
  font-size: 11px;
  color: #6A5F4F;
  letter-spacing: 0.1em;
}

.final-instagram a {
  color: var(--cream);
  text-decoration: none;
  border-bottom: 1px solid #4A3F2F;
}

/* ── Footer ────────────────────────────────────────────── */
footer {
  background: var(--black);
  border-top: 1px solid #2a2218;
  padding: 36px var(--gutter);
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 12px;
}

footer .logo {
  font-family: var(--serif);
  font-size: 18px;
  color: var(--cream);
  opacity: 0.5;
}

footer p {
  font-family: var(--mono);
  font-size: 10px;
  color: #4A3F2F;
  letter-spacing: 0.1em;
}

/* ── Animations ────────────────────────────────────────── */
@keyframes fadeUp {
  from { opacity: 0; transform: translateY(20px); }
  to   { opacity: 1; transform: translateY(0); }
}

.fade-in { opacity: 0; animation: fadeUp 0.7s ease forwards; }
.fade-in-1 { animation-delay: 0.1s; }
.fade-in-2 { animation-delay: 0.25s; }
.fade-in-3 { animation-delay: 0.4s; }
.fade-in-4 { animation-delay: 0.55s; }

/* ── Work page ─────────────────────────────────────────── */
.work-header {
  padding: 140px var(--gutter) 80px;
  max-width: var(--max);
  margin: 0 auto;
  text-align: center;
}

.work-header .section-title {
  font-size: clamp(40px, 5vw, 64px);
  margin-bottom: 24px;
}

.work-header .section-sub {
  margin: 0 auto;
}

.reels-grid {
  max-width: var(--max);
  margin: 0 auto;
  padding: 0 var(--gutter) 120px;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 32px;
}

.reel-card {
  background: var(--white);
  border: 1px solid var(--border);
  transition: all 0.3s;
  display: flex;
  flex-direction: column;
}

.reel-card:hover {
  border-color: var(--orange);
  transform: translateY(-4px);
  box-shadow: 0 16px 50px rgba(232, 95, 17, 0.12);
}

/* 9:16 reel frame */
.reel-frame {
  position: relative;
  width: 100%;
  aspect-ratio: 9 / 16;
  background: linear-gradient(135deg, var(--cream-dark) 0%, var(--orange-pale) 100%);
  overflow: hidden;
  display: flex;
  align-items: center;
  justify-content: center;
}

.reel-frame iframe {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  border: 0;
}

.reel-placeholder {
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  text-align: center;
  padding: 24px;
  color: var(--muted);
}

.reel-placeholder .play {
  width: 56px;
  height: 56px;
  border: 2px solid var(--orange);
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 16px;
  font-size: 22px;
  color: var(--orange);
  background: rgba(255, 255, 255, 0.6);
}

.reel-placeholder .ph-label {
  font-family: var(--mono);
  font-size: 9px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--orange);
  margin-bottom: 6px;
}

.reel-placeholder .ph-text {
  font-size: 13px;
  color: var(--muted);
  line-height: 1.5;
}

.reel-meta {
  padding: 22px 24px 24px;
  flex: 1;
  display: flex;
  flex-direction: column;
  gap: 8px;
}

.reel-meta .reel-tag {
  font-family: var(--mono);
  font-size: 9px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--orange);
}

.reel-meta h3 {
  font-family: var(--serif);
  font-size: 18px;
  font-weight: 400;
  color: var(--black);
  line-height: 1.3;
}

.reel-meta .reel-city {
  font-size: 12px;
  color: var(--muted);
}

.reel-meta .reel-outcome {
  font-size: 13px;
  color: var(--brown);
  line-height: 1.6;
  margin-top: 8px;
  padding-top: 12px;
  border-top: 1px solid var(--border);
}

/* ── Hamburger button (hidden on desktop) ─────────────── */
.menu-toggle {
  display: none;
  background: none;
  border: 0;
  padding: 8px;
  cursor: pointer;
  flex-direction: column;
  gap: 5px;
  z-index: 100;
}
.menu-toggle span {
  display: block;
  width: 24px;
  height: 2px;
  background: var(--black);
  border-radius: 2px;
  transition: transform 0.25s, opacity 0.25s;
}
.menu-toggle.open span:nth-child(1) { transform: translateY(7px) rotate(45deg); }
.menu-toggle.open span:nth-child(2) { opacity: 0; }
.menu-toggle.open span:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }

/* ── Responsive ────────────────────────────────────────── */
@media (max-width: 1024px) {
  .reels-grid { grid-template-columns: repeat(2, 1fr); }
}

@media (max-width: 900px) {
  :root { --gutter: 24px; }

  /* Mobile menu: hamburger visible, nav links become a dropdown */
  .menu-toggle { display: flex; }

  .site-nav { position: relative; padding: 16px var(--gutter); }
  .site-nav .nav-links {
    display: none;
    position: absolute;
    top: 100%;
    right: var(--gutter);
    left: var(--gutter);
    margin-top: 8px;
    background: var(--cream);
    border: 1px solid var(--line);
    border-radius: 12px;
    padding: 16px 20px;
    box-shadow: 0 8px 24px rgba(0,0,0,0.08);
    flex-direction: column;
    gap: 4px;
    z-index: 99;
  }
  .site-nav .nav-links.open { display: flex; }
  .site-nav .nav-links li { width: 100%; }
  .site-nav .nav-links a {
    display: block;
    padding: 12px 0;
    font-size: 16px;
    border-bottom: 1px solid var(--line);
  }
  .site-nav .nav-links li:last-child a { border-bottom: 0; }
  .site-nav .nav-cta {
    display: inline-block;
    margin-top: 8px;
    text-align: center;
    border: 1px solid var(--black);
    border-radius: 999px;
    padding: 10px 20px;
  }

  .hero-grid,
  .problem-inner,
  .deliverables-grid,
  .pricing-grid,
  .steps-grid,
  .belief-old-new,
  .reels-grid { grid-template-columns: 1fr; }

  .steps-grid { grid-template-columns: 1fr 1fr; }

  .reels-grid { grid-template-columns: 1fr; gap: 24px; }

  section, .full-width, .problem-section, .deliverables-section,
  .beliefs-section, .promise-section, .final-cta, footer, .work-header {
    padding-left: var(--gutter);
    padding-right: var(--gutter);
  }

  .time-callout { flex-direction: column; align-items: flex-start; }
  .belief-arrow-mid { transform: rotate(90deg); }
  .hero { min-height: auto; padding-top: 60px; padding-bottom: 60px; }

  .hero-actions { flex-direction: column; align-items: stretch; }
  .hero-actions a { text-align: center; }
}